Hilangnya Kreativitas Cihampelas

Aksesoris (Foto: Bakri)

Era naik daunnya kawasan Cihampelas pada 1980-an, sempat menjadi buah bibir di kalangan pemuda Jakarta. Mereka yang jalan-jalan ke Bandung serasa belum sreg kalau belum mampir ke kawasan pusat penjualan pakaian jadi ini, khsususnya jeans. T-shirt dengan aneka desain hasil tangan-tangan kreatif menjadi santapan remaja dan pemuda yang haus akan hal-hal yang bersifat baru kini seakan menghilang dari ruang pamer outlet. Pokoknya, dulu kalau belanja ke sini, rasanya gimanaaaa gitu...! ujar seorang pengunjung dari Jakarta. Itu dulu, sekarang bagaimana? 

Army look  kw 2 (foto: Bakri)

Kenapa sekarang toko-toko, outlet, gerai-gerainya pada sepi, Kang? “Yah, terutama memang sekarang sudah banyak saingan, Pak! Di Bandung selain banyak mal berdiri, kini sudah banyak titik-titik sentra produksi yang membuka factory outlet. Jadi, kalau pengunjung ke sini kurang ramai, mungkin sudah terjadi pemerataan pengunjung,” ujar salah seorang kasir outlet jeans, T-shirt dan pakaian jadi lainnya.

Bandung kian ramai dan jalan raya pun kian padat merayap (pamer) oleh berbagai kendaraan, khususnya angkot. Seperti yang seringkali dikeluhkan oleh banyak orang yang sering wara-wiri Jakarta-Bandung tentang jalan rayanya yang hanya satu arah membuat seseorang yang salah jalan harus mutar balik kadang cukup jauh. Menyebalkan memang. Tapi itulah ciri khas Bandung dengan apa adanya.

Di beberapa titik memang nampak beberapa rumah telah berubah menjadi factory outlet. Walau kian menjamur, tapi memang belum tentu menjadi pusat keramaian. Ada beberapa outlet yang sepi pengunjungnya. “Walau sebutannya factory outlet, bicara harga belum tentu harga pabrik. Factory outlet yang ramai dikunjungi konsumen biasanya, harganya miring banget dan kualitas barangnya juga oke,” tutur Sandra, yang biasa kalau ke Bandung selalu menyempatkan diri mampir ke Cihampelas dan Factory outlet di sekitarnya.

Peyeum Bandung (Foto: Bakri)

Membandingkan keramaian Cihampelas dulu dengan sekarang memang beda jauh. Sekitar 1990-an, Cihampelas sedang boomingnya dengan industri celana jeans. Sebagai daya tarik mengunjung, hampir tiap toko atau outlet saling adu kreasi memamerkan desain exterior-nya. Ada yang menaruh mobil tua di atas tokonya dengan desain seakan mobil yang hanya nongol kepalanya itu menabrak dinding bagian depan toko. Ada juga memamerkan patung spiderman besar, Rambo (masih ada hingga kini), ada beca, sepeda, koboi dan banyak lagi kreasi lainnya.

Namun, seiring perjalanan waktu, terjadi pergeseran keramaian secara perlahan, Cihampelas yang sekarang ini, memang tidaklah ramai dulu. Apalagi jika kita mengamati isi tokonya yang kurang full dengan dagangannya. Kalaupun ada, seperti T-Shirt dan pakaian wanita, modelnya hanya yang itu-itu saja. Cihampelas seakan mati kreatifitas. Mandeg dari sentuhan tangan-tangan kreatif. Beberapa outlet pakaian, seperti jean, T-shirt, pakaian wanita, nampak kurang diminati pengunjung.

Buat para pemburu kaos “semarak desain” tentu bakal kecewa berat lantaran toko-toko tersebut hanya memamerkan stocknya yang hanya itu-itu saja desainnya.

Tak seheboh dulu (Foto: Bakri)

Beberapa outlet pakaian terlihat memasang tulisan diskon besar-besaran hingga 50%. Ada juga yang aneka T-shirt wanita hingga seharga Rp 10.000.-/potong. Namun sayangnya, sejak TNOL berdiri beberapa menit di situ yang nampak hanya segelintir pengunjung yang membolak-balikkan kaos itu namun tak berminat membeli. Selain yang didiskon stok barang lama, modelnya pun tergolong biasa saja malah terkesan lusuh abis.

Yah, walaupun sempat kecewa dikit, tapi para pengunjung masih bisa terhibur dengan adanya areal Cihampelas Walk (Ciwalk) yang begitu luas berikut aneka kulinernya. Pengunjung yang “easy going” bisa menyeruput es duren seharga Rp 5000,- atau beli peuyeum (tape singkong) buat oleh-oleh tetangga yang sekilo harganya tak sampai Rp 5000.

(Foto: Istimewa)

Usai mengunjungi outlet “Army Look”, pakaian loreng, mulai dari celana tentara, loreng, baju dan topi hijau serdadu yang variatif harganya berkisar Rp 25.000.- hingga Rp 75.000.-, TNOL memasuki toko tas cukup terkenal “Elizabeth”. Di toko aneka tas ini, dulu cukup ramai oleh pengunjung, tapi sekarang sepi banget. Biasanya, di akhir-akhir tahun seperti ini, “Elizabeth” paling getol mendiskon produknya, mulai dari dompet pria, wanita hingga tas dengan aneka desain yang menyita waktu untuk mengamatinya. Tapi, Sabtu kemarin, tidak ada terpampang kata-kata diskon.

Peta Cihampelas

Di salah satu toko pakaian, celana jeans merek terkenal “Levis” didiskon hingga 50% sehingga menjadi Rp 100 ribu hingga Rp 150 ribu. beberapa pengunjung begitu melihat produknya malah nggak jadi beli karena melihat label yang tertera di pinggang sudah digunting. Kenapa harus digunting? “Memang begitu peraturannya, Pak. Menurunkan harga tapi cuting label, artinya mereknya harus dibuang, tapi soal bahan saya jamin asli dan bagus, Pak,” jelas salah seorang wanita penjaga kasir.

Jeans Bandung (Foto: Istimewa)

Dari pada beli kaos harganya mahal tapi desainnya nggak karuan dan dipakainya nggak enak di badan mendingan cari kaos yang dijual orang dipinggir jalan. Kaos putih dengan desain tulisan “Bandung Paris Van Java” ini dijual mulai dari harga Rp 10.000 hingga Rp 20.000.- Yang menolong kaos ini adalah desainnya bergambar Kota Tua Bandung dengan mobil tua yang sedang berada di tengahnya. Ada juga gambar Gedung Sate. Lumayan juga selain enak dilihat, dipakenya juga sreg di badan.

(Increased leaf area Cihampelas era in the 1980s, had become a byword among the youth of Jakarta. Those are the roads getting here has not felt comfortable if you do not stop at the central area of ​​apparel sales is, in particular jeans. T-shirts with various designs of creative hands into fine young people and youth who thirst for the things that are just now seemed to disappear from showrooms outlet. Anyway, first when shopping here, it feels so ... gimanaaaa! said a visitor from Jakarta. That was then, now what?

Why now stores, outlet, outlet-stores on the quiet, Kang? "Well, mainly it now has many rivals, sir! In Bandung in addition to many malls stood, now a lot of points production center that opened factory outlets. So, if visitors come here are less crowded, it may have occurred even distribution of visitors, "said one cashier outlet jeans, T-shirts and other apparel.

Bandung increasingly crowded and the road is increasingly creeping solid (showing off) by a variety of vehicles, especially public transportation. As is often complained of by many people who often wara-wiri Jakarta-Bandung on the street festival is only one way to make someone the wrong way sometimes be rolling back far enough. It sucks indeed. But that's the hallmark of Bandung with what it is.At some point it seems some houses have been turned into a factory outlet. Although increasingly proliferated, but did not necessarily become the center of the crowd. There are several outlets that quiet visitors. "Although it is called factory outlets, price is not necessarily talking factory prices. Factory outlets that consumers usually crowded, very low price and quality of goods is also okay, "said Sandra, who usually when getting here has always found time to stop Cihampelas and Factory outlets in the vicinity.

Comparing past and present Cihampelas crowd was much different. Around the 1990s, Cihampelas industry is booming with jeans. As the appeal of visiting, almost every shop or outlet fighting each other creations showcased its exterior design. There is an old car put on top of his store with the design of the car as if it's just sticking his head hit the wall of the store front. There are also exhibiting a large statue of Spiderman, Rambo (still there today), there is beca, bicycles, cowboys and many more other creations.

However, over time, slowly shifting crowd, Cihampelas present, it is not crowded yet. Moreover, if we observe a less full contents of his store with merchandise. If anything, such as T-shirts and women's clothing, the model is just that-that's it. Cihampelas creativity as if dead. Stagnated from the touch of creative hands. Some of the outlets of clothing, like jeans, T-shirts, women's clothing, appear to be less interested visitors.

Create a t-shirt hunters "vibrant design" would have been disappointed because the stores are just showing off stocknya the only design that's it.Some outlets clothing looks put up a massive discount of up to 50%. There are also a variety of T-shirts for women up to Rp 10.000.-/potong. But unfortunately, since TNOL stand a few minutes there is visible only a handful of visitors that the shirt was tossing and turning but not interested in buying. In addition to the discounted stock of the old stuff, the model was quite impressed even casual shabby abis.

Well, although it was slightly disappointed, but the visitors could still be entertained by the area Cihampelas Walk (Ciwalk) following such a broad variety of culinary. Visitors are "easy going" can sip iced durian for Rp 5000, - or buy peuyeum (fermented cassava) created by the neighbor-kilo price is less than USD 5000.

After visiting the outlet "Army Look", camouflage clothing, ranging from army pants, camouflage uniforms, shirts and green hats varied soldiers .- prices range from Rp 25,000 to Rp 75,000 .-, TNOL bags into the store quite famous "Elizabeth". At various stores this bag, used to be quite crowded by visitors, but now really quiet. Typically, in recent years like this, "Elizabeth" most industrious to discount its products, ranging from wallet men, women to bags with various designs that take the time to watch. But, last Saturday, no words emblazoned discount.

In one of the clothing stores, jeans famous brand "Levis" is discounted by 50% to become USD 100 thousand to $ 150 thousand. some visitors at the sight of so dont buy their products instead of seeing the label are listed in the waist was cut. Why should I cut? "That's the rules, sir. Lowering the price but cuting label, meaning that the brand must be discarded, but I assure you about the original material and good, sir, "explained one of the women guards cashier.

Instead of buying expensive shirts but the design is not frivolous and worn on the body is not good passable people looking shirts that are sold alongside a road. White t-shirt design with the words "Paris Van Java Bandung" is sold at prices ranging from Rp 10,000 to Rp 20,000 .- The shirt is helping design the Old Town Bandung picture with an old car that was in the middle. There are also pictures Sate Building. Not a bad addition to unsightly, dipakenya also comfortable on the body.)